Kanyakumari,Tamilnadu
3 Star Bakery
Food Branding
Branding, Packages
We came with a unified brand marketing strategy as the way forward.First we started to learn about the market .After the discussion took from team members and started to make logo identity which speaks a lot .we go through this design to make an interior design for their bakers. The design of the logo and the handmade illustrations reflect the personalized process and uniqueness.
Our biggest challenge was to integrate various aspects into a single operation that would help them to expand their business and fulfill their immediate business critical marketing objectives.
We selected black and white for their brand .Black is visually heavy. Its message is therefore very strong. Black’s most common association is power, authority, and strength, white is directly linked to that which is righteous, good and peaceful.a simple yet recognizable identity system was created.it consists of certain shapes,brand colours as well as the typography.
3 star bakers is a bakery based in Kanyakumari, who specializes in handmade cakes and sweets. The brand needed to be festive, stylish and stay out of the ordinary. In addition, it should adapt well to the formal environment, the focus of the brand.and they needed a great brand and logo development, that would be as fresh and attractive as their products.
