A thorough branding identity process was carried out to drive deeper into the brand values that the brand to be known for.starting with brand keywords that expressed the values followed by moodboard and a few logo sketches.with the new branding to engage with the younger generation of consumers ,the brand visual language also embodies the energetic and youthful spirit that is also i9n line with the design led vision they planned to forge ahead with business.There’s a key gesture we designed in the space which were   built using the interlocking and stacking techniques. This sets the tone of a utilitarian purpose in this high volume space and allows flexible lighting configurations for their multi purpose retail space.

our approcah

Their main goal was to create an elegant look and feel combined with a convenient interface with minimum details. Arfi shop sell high quality fun and colourful clothes for all.so our challenge is to reach their shop and get their audience and their  message heard.

Challenge

 This identity is derived maintaining a feminine image for the brand. Basically, there are 4 important elements in the logo . A Girl, Chain, Earring and Letters “a”. These relates the brand to ladies category, The letters  “a” stands for the brand name

logo approach

Arfi brand is based around girls' dream clothes and all the pleasures and moments that come with it. The client wanted  the brand to reflect this idea of  a warm ,classy,carefree atmosphere in their identity as well as logo.

the project

NEXT

AROMA  DENTAL  CARE