The rebranding methodology was to simplify and modernize the brand mark through extracting the most remarkable and centric symbol in the legacy brand mark which is spices.the icon and visual identity are built around all the core elements of the  brands beliefs and personality that comes together under a concept to represent the brand and the big idea -delivering happiness   We deal with excite spices and condiments ,first we analyze it  and initiate the logo design by step by step process.this logo will reflect traditional flavors of south india and grocery attributes.

our approcah

Our task is to provide them with a strong, modern and consistent brand identity that is built on a much simpler and remarkable logo.

Challenge

The green colour gives life to the brand identity ,it represents freeness.it represents the brand focus on providing value through eco friendly solutions.and most importantly ,it represents brand root and it represents spices.

Colour approach

As part of their ambitious expansion plan ,the team has recognized that their brand identity is inconsistent and complicated for their target audience.Hence, they sought revolutionary rebranding that would put them on a competitive edge

the project

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