The first priority was to create a logo that could speak of the philanthropic and organic attributes of honeybee.We started by giving JO honey a very international appeal that inspired trust and confidence associated with a big brand. This was done with the help of Logo Design and Corporate Identity Design. We quickly followed this up with a complete overhauling of all their marketing collaterals through Brochure and Packaging Design.

our approcah

Brand communication on packaging design was to be elite in lookThe only condition was that we should retain their organic feel while giving it a contemporary appeal.

Challenge

 Playful character—are central to the design of the packaging. Customers are drawn to the product by characters that are active, lively, and enjoying themselves. The character can be seen waving and looking up from the jar lids so that even if the jars are on the lower shelves of a store, customers are attracted to them.

Character approach

Jo honey is a top-quality natural honey supplier. The idea was to bring to the daily life of people who want to take care of themselves, a modern packaging that delights them and also has a unique strong identity.The client expected from us to create a flavorsome brand identity design.  A visually appealing personality that could reflect the vision of JO honey along with the communication

the project